Pomelo

A wine bar that takes its wine seriously and itself not at all. The identity needed to signal both at once from a narrow Alfama doorway.

Approach

A hand-cut wordmark that never sits quite straight, menus printed daily on a Riso in whatever colour drum is loaded, and a neon sign that is just the dot of the “o” — a pomelo, obviously.

Outcome

The bar stopped buying advertising entirely; the Riso menus became collectibles with regulars trading early editions.