Nocturne

Tourism photography shows cities at golden hour. Aalst wanted the other twelve hours — kitchens closing, rehearsals running late, the night bus.

Approach

Six photographers, one rule: no flash, no staging, no landmarks. The campaign’s typography sits in the darkness of each frame rather than on top of it.

Outcome

The campaign ran across three countries, and the unstaged approach became the brief for every city campaign since.